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| 1979 |
Guy has a cigarette hanging from a corner of his mouth, preferably left. He still talking, almost enjoying the talk as just much as the smoke. His hands are busy working on something. There's a woman in the frame too, worshiping him. Her mouth agape in pretend awe. A classic smoking situation, for films and ads. Just the thing to get you started. The scene tells you it is a classic situation for life too.
The guy enacting the situation in this ad happens to be Shekhar Kapur. It is a funny thought there is now a generation in India that grew up without seeing ads for cigarettes in magazine, and certainly without seeing celebrity endorsement of cigarettes. The impact of government policies and directives in shaping public lives in never so obvious.
